Good Bacteria × 淋浪 LinknLatch Brand facts cited from itsgoodbacteria.com
Good Bacteria × 淋浪 LinknLatch · TikTok Shop proposal

Hand us your TikTok channel.

Our AI-UGC
No samples shipped
See it before you read a word of the plan

This is the content we'd be making for you.

Five AI-UGC samples we made for this pitch. We build the creative, creators post it — no samples shipped. Tap to play; 🔇 for sound.

AI-UGC
为什么一盒要四种配方?把轮换系统讲明白
AI-UGC
「你会天天吃同一顿饭吗」——用类比讲菌群多样性
AI-UGC
你的益生菌,是不是天天在重复同一株?
AI-UGC
一个日常习惯,为什么要 pre + pro + post 一起补
AI-UGC
一句话定位:这不是又一瓶普通益生菌

These are samples. Under our offer this same creative comes free with your ad spend — the details are further down.

We read the whole site first

What we see in Good Bacteria that TikTok is built to amplify.

We won't explain your own product back to you. Here's just what, on TikTok specifically, we'd amplify — and who we'd aim it at.

Hands opening a Good Bacteria box, showing the weekly sachets of the rotating synbiotic
The rotating synbiotic — four weekly formulas in one box. (itsgoodbacteria.com)
01

Strong visual pull

Four coloured weekly formulas and the box-open moment — this product films itself.

Prime Expand Peak Balance
02

Repeat purchase is built in

A 28-day cycle that changes weekly — repeat purchase is built into the product, not nagged for.

03

On the health wave already

Gut health, GLP-1, microbiome — the demand is already in the feed, with doctor-formula credibility to back it.

04

Hooks, angles and audiences, ready

Rotating formula, doctor's name, flavorless daily sachet — the hooks, content angles and audiences are all pre-locked.

Everything on this screen is read through TikTok only — we're speaking to how the brand behaves in the feed, not touching your other channels.

The category on TikTok — real numbers

Brands in your category are already doing millions a quarter on TikTok Shop.

Before you open a new channel, here's how your category really runs on TikTok Shop — three comparable US shops, real Kalodata, last 90 days.

$11M+
combined 90-day GMV, all three shops
650K+
units the two leaders sold in 90 days
$16–17
leading-shop average order value
Market map — how much each shop sells, and at what price
$0 $20 $40 0 200K 400K Average order value → Units sold → Bloom $6.5M Leefar $4.3M Drink REJ

Each bubble is a shop — right = pricier, up = more units, bigger = more GMV. The two leaders cluster at high volume / ~$16–17; Drink REJ sits off on its own.

Share of each shop's GMV that creators drive
97%
Bloom Nutrition
leader
99%
Leefar Supplements
leader
10%
Drink REJ
new entrant
All three shops combined — where the GMV comes from
95% VIA CREATORS
Affiliate creators95%
Marketplace3%
Own account1%

Combined 90-day GMV of all three shops, split by sales channel. Creators — not brand-owned accounts — move the category.

Where each shop's sales come from Affiliate creators Marketplace Own account
Bloom Nutrition
Leefar Supplements
Drink REJ

Each bar = 100% of that shop's GMV. The leaders run on creators; Drink REJ still rides marketplace traffic — the creator lane is wide open.

The one-line read
Brands in your category have already made the model work on TikTok — creator content is the engine, and the seat is still open. This is your window.

Source: Kalodata, US TikTok Shop, last 90 days (2026/04/24–07/22) — third-party estimates for comparable public shops, not Good Bacteria's own results. Percentages are each shop's affiliate share of GMV.

TikTok Shop is not Amazon

Running TikTok Shop is far more complex than it looks.

On Amazon, you list a product and search demand finds the page. On your own Shopify site, the page converts traffic you already pay to bring — but it doesn't create that traffic. TikTok Shop runs the other way from both: nothing sells until content earns the view, so the content has to manufacture the demand before any page can convert it. Keeping that engine running is three separate jobs — every week, in parallel. Here's what each one honestly takes.

01

Store & promotions

the part that looks familiar and isn't

Listings, inventory, Flash Deals, coupons and campaign calendars — priced and timed so a promotion lifts orders instead of just handing away margin. It looks like traditional e-commerce, and it's the one piece that is; the rest below has no shelf equivalent.

02

Finding creators

not one creator — a whole mix

Head KOLs for reach, mid KOCs for trust, a long tail of UGC for volume. Each tier is a different conversation: samples, commissions, whitelisting, briefs — negotiated one by one, then kept posting week after week.

03

Ads & creative optimization

the creative never stops

Ads here aren't set-and-forget. You feed the algorithm many creatives, read which the cost-per-result rewards, cut the losers, pour spend behind the winners — then do it again next week as fatigue sets in. Without a constant supply of fresh creative, the whole thing stalls.

One mature supplement shop · a single month

This is the baseline just to hold position — not the ambition.

To make the complexity concrete: here's roughly what one already-established gut-health shop runs through in a single month, every month, just to keep its ranking.

~140
creators activated
3–4
flash deals @ 15–25% off
1,000+
videos into the feed
~$80K
paid spend, kept live daily
2–3×
ROAS once warm

These are a warm, mature peer's numbers — a picture of the workload, not a promise for your cold start. Your quarter targets a steady ROAS 1:1; more on that at the end.

Add it all up and the honest conclusion is simple: to make TikTok work, you need a specialist team and sustained investment — three engines kept running in parallel, week after week.

Which — as it happens — is more or less exactly us.

Now, the part we take on

All three jobs — off your desk. And you don't pay for the work.

Everything on the last screen — the store, the creators, the endless creative — one team runs all of it for you. You fund the ad spend; the entire operation around it is included. You stay a hands-off brand owner and simply keep the ads running.

01

Store, run for you

listings · promotions · the daily desk work

We set up and operate the TikTok Shop end to end — listings, promotions, the daily desk work. This is exactly the work we do day to day: we've run TikTok Shops for supplement brands including Patches, GNC and others.

Supplement stores we've operated
02

Creators, managed for you

head / mid / long-tail, each to what it does best

The whole creator layer runs on Linsey's agent system, matching head, mid and long-tail creators to what each does best — KOLs for reach, KOCs for trust, UGC for volume. You never chase a creator or negotiate a commission.

03

Ads & creative, made and run for you

our AI-UGC engine · no samples shipped

We run the paid media and make the creative behind it. Our AI-UGC engine produces the ad videos and hands them to creators to post — so you ship no samples, and the content stays on-brand and fully controllable. A dedicated buyer keeps testing and shifting spend toward the winners.

Those AI-UGC videos are the paid-ad creatives — they're not your whole feed. On top of them, the creators we manage keep posting their own organic videos, so your total volume in the feed isn't capped at the gifted count.

What it actually costs
$10K min

The math is deliberately simple. You book roughly $50,000 in ad budget and start with at least $10,000 — and that $10,000 is 100% ad spend, buying $10,000 of real traffic. It is not $50 per video; nothing is billed as production and nothing is deducted from your budget for creative.

The free part, spelled out
1,000 videos

Apart from the ad spend — which is really $50,000 of traffic you own — everything else is a gift: managed store ops, managed creators, managed buying. The creative is free too: you start with 200 AI-UGC videos the moment you fund your first $10,000, and every further $10,000 of spend adds another 200 — so a full $50,000 comes to 1,000 videos in all.

One promise to close on

For the first $50,000, your floor is your spend.

The $50,000 in sales and ROAS 1:1 are the target we build the quarter to hit — not a number we'll pretend to guarantee. What we do stand behind is the floor: inside the first $50,000, we commit to ROI of 1:1 — spend $50,000, recover at least $50,000.

$50K the floor we stand behind
Good Bacteria box with four coloured weekly sachets
One quarter, one shop — cold start, done. (itsgoodbacteria.com)
i

The floor, in plain terms

Within the first $50,000 of the quarter, ROI is 1:1 — whatever you put in, you get at least back out. That's what the floor is for: it caps the downside of a cold start at break-even, instead of leaving it an open bet.

ii

Where you land

Run the quarter with us and the shop is no longer cold — it lands as a working T2–T3 store inside TikTok, with a live catalog, a creator roster and a proven creative pipeline. Cold start, done.

iii

What you keep either way

Even if the quarter only breaks even, you're not left empty-handed: a full quarter of hands-off operation, plus a clear founder's-eye read on how TikTok Shop actually gets won — and that understanding stays with you.

iv

Then we talk about next

That's the whole first quarter — no add-ons, no fine print. Once it's run and the store stands on its own, we sit down and design what a longer partnership looks like.

Hand us the TikTok part

Book one quarter, keep the ads running, and hand us the rest. We stand up a working TikTok Shop, make and run the creative, manage the creators — and inside the first $50,000, your spend comes back at ROI 1:1.

or email us directly at jiqianyi@linknlatchwx.work